Trends & Tips for the Hotel Industry with regard to the Internet.

www.events-a-la-carte.com (Source: Magazine Events; Interview with Mr.Miebach already published in the March 2004 Publication)

Ernst Miebach, is Managing Director of the Dorint Sporthotel Bitburg - Südeifel, a well respected man in the European Hotel Industry.

Over the last three decades he has been Director of many of the Dorint Hotels as well as having been Vice President Operations of the entire Dorint AG Group. In addition to this is he Managing Director of a Hotel Consultancy company, so he certainly knows what he is talking about when it comes to questions in the Hotel Business in Europe and World Wide.

We asked Mr. Miebach with his wealth of experience where he sees the future of "Events" and the Internet?

Ernst Miebach:

During the last twenty years I have noticed that values, headings and the general vocabulary used in the Hotel Industry have changed. However the goals and aims have remained the same, therefore our job still remains the same, with this I mean identifying and understanding the wishes of our clients. What has changed dramatically is the variety and nature of the Events that take place, as well as of course the duration of Event cycles (from planning to realization).

Nowadays everybody is talking about Events and Incentives! I have the feeling that we are not all always talking about the same thing.

At the Dorint Sporthotel Bitburg-Suedeifel we have a spectrum of products and services that are predestined for Events and Incentives. We can offer the most professional infrastructure with which we can organize a large number of activities guaranteeing absolutely professional equipment and the qualified personal to use it.

We, like many other Hotels find ourselves cooperating more and more with Event Agencies and other Professional Agencies. This leads to the biggest variations of success. There is absolutely no doubt that there are some very professional Agencies - who create real added value for our clients - and those who would like to.

We are convinced that clear accurate information is the key to success in any type of Event - Only when we know exactly what the client needs, wants and desires, and the client knows exactly what we can offer- is a successful Event possible where all parties are happy.

For this reason we joined forces with Programming Pool.com (a leading software developer in the field of Corporate Hospitality) in a "mutual development project".

Our working title is " Events a la carte ".

Our mission was crystal clear, to offer our experience in the field of Events (our daily business), to our Corporate clients and to Agencies.

At www.events-a-la-carte.com you will find a simple and attractive tool with which you can organize your own Event.

We have developed a tool that enables the event organizer, whether you're the Sales Manager or Marketing Manager etc. to plan your event in as much detail as you like. From our vast experience we have built packages that help and inspire. However it is also possible to create a completely new event, as you the client wish!

The information is structured in very practical and detailed manner, giving the client a realistic idea of what is possible.

Apart from the hotel being absolutely sure about what the clients need, and the client being completely clear about what we can offer, all parties involved save a huge amount of time and have a very efficient communication tool at their finger tips.

Our clients (the users of the platform) can immediately see what sort of financial implications their wishes have on there budget and can therefore plan events that fulfill there expectations and restraints.

On top of this, our clients have the most modern communication possibilities (messaging), which allow them to communicate in a quick informal manner wherever they to be, without necessitating folders and papers.

What we also see as a huge advantage is that the Agencies, who have to make an awful lot of offers for a multitude of locations can really see what is possible in the Dorint Sporthotel Bitburg-Suedeifel, and find a professional partner with which to communicate, this can save a lot of disappointments and misunderstandings later, better for the client, for us and for the agency.

I believe that we in the Hotel Industry must continually adapt the way in which we work and communicate with our clients, to fulfill their changing needs and requirements and offer services and products they need. I am sure that with Events.events-a-la-carte.com we are making a mammoth step in this direction.

As of January 2004 we will hold regular brainstorms with our clients and agencies alike to see how we can optimally fulfill their needs.

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